E-business and the Management of the Networked Entrerprise

Printer-friendly version
Title: 
E-business and the Management of the Networked Entrerprise
Course ID: 
ΔΕ0108
Semester: 
10th
Διδάσκων: 
ΕCTS: 
5
Elective course (track)
Management Engineering
Description: 

 

The rapid development of Internet and electronic transactions over the last decades have radically changed the landscape of business and communication both internally and between companies and their customers by offering opportunities for more effective management of inter-enterprise processes, direct interactive communication and processing transactions by electronic means. The course aims to cover these developments and their impact on business and industrial organization adopting an interdisciplinary approach. Specifically, the course examines these issues both from a business perspective (business strategy for e-business), and from a technology perspective (necessary technology infrastructure to support e-business practices). The course analyzes the two major classes of E-Commerce:

  • Business to Consumer (B2C), which examines the model of online store that promotes and sells products / services to end customers/consumers.
  • Business to business (B2B), which examines the use of electronic channels of communication between business partners to automate various inter- and intra-firm communication processes.

The course aims to train students to use the practical knowledge they have received for the design and implementation of effective applications. Upon successful completion of the course students will be able to:

  • Understand the basics of e-business and e-commerce
  • Learn about the latest technology and tools available for ebusiness
  • Learn how to make a sound business plan for producing a product or service including marketing strategy using the latest technology
Class schedule: 
Thursday 18:00 - 21::00
Class schedule: 
Please visit the open e-class Asynchronous Teleteaching Platform
Class schedule: 
at https://eclass.aegean.gr/